Custom CRM development
- The problem
- Leads and customers tracked in too many places.
- What we do
- Design and build a CRM around your sales process.
- What you get
- One place to capture, assign and follow up every enquiry.
Custom CRM development, SEO, paid advertising and social media marketing for small and growing businesses.
Turn more enquiries into customers.
Marketing that brings leads. Systems that turn them into customers. We help you attract the right enquiries, then follow up every one with a CRM built around how you work.
Sound familiar?
Most growing businesses don't have a lead problem or a sales problem. They have a gap between the two.
Enquiries go quiet
Leads arrive by form, phone, email and direct message. Some get a reply the same day. Some never do.
Customer details are everywhere
Spreadsheets, inboxes and phones each hold part of the picture. Nobody holds all of it.
Marketing spend without a clear answer
You're paying for ads or posting regularly, but you can't say which channel actually brings customers.
Software that doesn't fit
Off-the-shelf tools force workarounds, or charge for features you'll never use.
Four services. One goal: more customers.
Use one service on its own or combine them. Every engagement starts with a conversation about what you need.
SEO
- The problem
- Customers search for what you offer and find competitors.
- What we do
- Improve your site's technical health, content and local presence.
- What you get
- A plan and ongoing work to grow organic visibility, with regular reporting.
Paid advertising
- The problem
- Ad spend without clear results.
- What we do
- Plan, set up and manage paid campaigns with conversion tracking.
- What you get
- Campaigns measured by enquiries, not just clicks, and reports you can read.
Social media marketing
- The problem
- Posting without a plan, or not posting at all.
- What we do
- Plan and produce consistent content for the channels your customers use.
- What you get
- A content calendar, published posts and regular performance notes.
A CRM built around your business, not the other way round.
Off-the-shelf CRMs are built for everyone. A custom CRM is built for the way your team takes enquiries, quotes, books and follows up, with only the features you need.
This is a custom development service.
We design and build a CRM for your business. We don't sell a ready-made CRM subscription.
What a custom CRM can include
Every build is scoped to your business. Typical parts include:
- Lead capture from your website forms
- Pipeline stages that match your sales process
- Task assignment and follow-up reminders
- Customer and job history in one record
- User roles and permissions
- Dashboards showing enquiries, conversions and lead sources
- Import of your existing customer data
- Training for your team, with written guides
Is custom right for you?
If an existing tool already does what you need, a custom build may not be worth it. We'll talk through the options in your consultation before recommending anything.
Marketing brings leads. Your CRM makes sure they count.
Most businesses invest in marketing or in systems. The results come from connecting the two.
Attract
SEO and social media build steady visibility.
Capture
Paid ads and your website turn interest into enquiries.
Follow up
Every enquiry lands in your CRM, assigned and with a reminder set.
Convert
Your team works each lead from first contact to customer.
Learn
You see which channels bring customers, and marketing improves.
What you learn in step 5 shapes the next round of marketing.
No lost leads
Every enquiry is recorded, whichever channel it came from.
Faster follow-up
Your team knows who to contact next, and when.
Smarter spend
Marketing decisions are based on customers won, not just clicks.
How we work
A clear process, so you know what happens next and what you'll receive at each stage.
-
Discover
We learn about your business, customers, current tools and goals. This starts with your consultation.
You receiveA summary of what we heard and the opportunities we see.
-
Plan
We define the scope, priorities and timings for the services that fit.
You receiveA written proposal with scope and a quote.
-
Build and launch
We build your CRM, set up campaigns or start SEO and content work, keeping you updated as we go.
You receiveWorking systems and live campaigns, reviewed with you before launch.
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Improve
We measure results, report back in plain English and adjust.
You receiveRegular reports and recommendations.
What this looks like in practice
Example workflows: illustrative scenarios, not client case studies or results.
Example A
A home services business taking quote requests
- Customer finds the business in local search and fills in a quote form
- Enquiry is created in the CRM, tagged as organic search
- It's assigned to the right person, and the customer gets an acknowledgement
- If no quote is sent within the agreed time, a reminder goes out
- Won or lost, the reason is recorded and reported by channel
Example B
A business services firm running paid ads
- Prospect clicks an ad and books a call from a landing page
- The CRM records which campaign the lead came from
- Stages are tracked in one pipeline: call booked, proposal sent, won or lost
- Reports compare ad spend with proposals and wins, not just clicks
Example C
A training provider using social media
- A regular content calendar promotes upcoming courses
- Enquiries from social media and the website are logged in one place
- Interested contacts are grouped by course
- When a new date is announced, the team knows exactly who to contact
Every business is different. Tell us how your enquiries work today.
Book a ConsultationQuestions we're often asked
Something else on your mind? Ask it in your consultation.
What happens in a consultation?
We talk about your business, how enquiries reach you today and what you want to improve. If we can help, we'll suggest next steps. If we can't, we'll say so.
Do you sell a CRM software subscription?
No. We design and build custom CRMs for individual businesses. You get a system shaped around your process, rather than a licence to a general-purpose product.
Can I hire you for just one service?
Yes. Each service works on its own, and they can be combined if that suits you.
Do you guarantee first-page rankings or a set number of leads?
No. Nobody can honestly guarantee search rankings or advertising results, because they depend on factors outside any agency's control. We commit to clear plans, consistent work and transparent reporting.
How long does a project take?
It depends on scope. A CRM build and an ongoing SEO programme are very different pieces of work. Your proposal will include a timeline before any work starts.
How much does it cost?
Every project is scoped individually, so we don't publish fixed prices. Request a Quote with a few details, or Book a Consultation to talk it through.
Let's find out where your enquiries are going.
Tell us a little about your business and we'll get back to you to arrange your consultation.
- We'll ask how enquiries reach you and where they get stuck
- You'll hear our initial thoughts
- If there's a fit, we'll suggest next steps
Already know what you need? Request a Quote